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Universal Orlando Debuts Heartfelt ‘Lil Bro’ Super Bowl Commercial Featuring Epic Universe
Universal Orlando Resort is taking a more emotional route to the Super Bowl this year. A brand-new commercial titled “Lil Bro” debuted ahead of Super Bowl Sunday, focusing on the bond between two brothers as they experience the thrills, laughs, and shared memories of a Universal vacation together.
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The spot highlights everything from big-time attractions to quieter moments, all wrapped in the idea that theme park adventures have a way of bringing people closer, even if one sibling still has bragging rights in the height department. The commercial features all four parks at Universal Orlando Resort, including a spotlight on Epic Universe, reinforcing Universal’s message that this is now a full multi-day, multi-park destination.
The tone is warm, cinematic, and very family-forward, leaning less on pure thrills and more on shared experiences and nostalgia. The ad will air during Super Bowl LX on Sunday, February 8, as the Seattle Seahawks face off against the New England Patriots at Levi’s Stadium.
Related: Celebrate Black Heritage Month With Special Dishes at Universal Orlando Resort
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