Universal Orlando Passholder Appreciation Days Set for Aug.15th to Sept.30th

Passholder Appreciation Days Return to Universal Orlando with Exclusive Perks, Treats & After-Hours Fun! 🎉🎢

Universal Orlando Resort is rolling out the red carpet (and maybe a few fried pickles) for its most dedicated fans! That’s right, Passholder Appreciation Days presented by Coca-Cola® are back and better than ever, running August 15 through September 30, 2025. Whether you’re rocking a Seasonal, Power, Preferred, or Premier Pass, this six-week celebration is packed with exclusive perks, tasty treats, discounts, and even a fan-favorite after-hours bash.

Let’s dive into everything Universal’s throwing your way this year—it’s a scream-worthy lineup of benefits!

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🎁 Freebies & Collectibles

• Double Magnet Drop: Celebrate 10 years of UOAP love with two exclusive magnets—one available in August and another in September. These designs were voted on by Passholders themselves!
• Exclusive Coca-Cola Freestyle® Souvenir Cup: Sip in style with a collectible cup available at the UOAP Lounge, Coca-Cola® Refresh Lounge, CityWalk’s Coca-Cola® Icon, and more.

🎉 Passholder Nights Return!

Mark your calendars—or reminisce, if you’re lucky enough to have a reservation! Passholder Nights are back on August 15 and 16 at Universal Studios Florida. These free, after-hours events are packed with thrills and exclusive offerings:

• Select attractions and venues open late
• Exclusive food like Bandeira Pizza at Louie’s Italian Restaurant
• Character meet and greets
• A special Passholder Nights button giveaway

🎟️ Note: Reservations for both nights are fully committed—this event’s just that popular!

🛍️ Discounts & Deals Galore

During Passholder Appreciation Days, enjoy limited-time savings on:

• Universal Express Passes
• Mobile food & drink orders
• Universal’s Great Movie Escape
• Volcano Bay cabanas and premium seating
• Merchandise and food across the resort

Plus, the UOAP Lounge in Toon Lagoon will have extended hours from park open to close, so you can take a break in your home away from home anytime you like!

🧢 Merch Madness

Grab limited-edition gear from the UOAP Lounge and The Tonight Shop including:

• Adult T-shirts
• Jackets
• Stainless steel drinkware
• Other Passholder-exclusive goodies

🍔 Limited-Time Menu Musts

This year’s foodie lineup is fire (literally and figuratively). Sample one-of-a-kind dishes across the resort:

Islands of Adventure

• Storm Chaser & Cucumber Collins – Backwater Bar
• Smoked Brisket Burger – Captain America Diner®

Universal Studios Florida

• Florida Tea & Fried Pickles – Finnegan’s Bar and Grill
• Exclusive upstairs dining and menu – Lombard’s Seafood Grille

CityWalk

• Cookie Butter Donut – Voodoo Doughnut
• Tlayuda – Antojitos Authentic Mexican Food
• Cowboy Candy Chicken Sandwich – NBC Sports Grill & Brew
• Pasta al Limone – Vivo Italian Kitchen
• Peach for the Stars – Rising Star
• Exclusive beverage – Universal’s Great Movie Escape

Related: Universal Orlando Ramping Up the Horror at Halloween Horror Nights 34

Resort Hotels

• Select dining locations at Loews Sapphire Falls Resort and more will also offer exclusive dishes just for Passholders. And if you’re looking to make it a staycation, save up to 40% on select hotel rooms across Universal Orlando’s stellar lineup of resorts.

Whether you’re a coaster junkie, merch collector, foodie, or freestyle sipper, Universal’s Passholder Appreciation Days are a celebration of you. So grab your lanyard, fire up the app, and get ready to flex those Passholder perks like never before.