Tinkerbell says turn off those lights!

In a nationwide effort to reduce energy consumption, the U.S. Department of Energy (DOE) and The Advertising Council launched a new series of public service announcements (PSAs) designed to inspire today’s youth and their parents with ways to establish positive energy efficiency practices.

Energy use is on the rise around the world. By 2030, global energy demand is expected to increase 50 percent above 2005 levels, with electricity demand alone in the U.S. projected to rise 29 percent over the same period. Families can help reduce the demand, by using less and becoming more energy efficient. According to a national online survey of tweens ages 8-12 released by the Ad Council, 87 percent say that saving energy is important and 65 percent believe that saving energy on a daily basis is not hard.

Developed by The Walt Disney Studios, the new PSAs continue Disney’s commitment to inspire environmental stewardship in youth. The television, outdoor and web PSAs featuring Tinker Bell are designed to educate 8-10 year olds on how to save energy and feature scenes from Disney’s all-new movie Tinker Bell and the Great Fairy Rescue releasing on Blu-ray™ Combo Pack and DVD, September 21. The PSAs direct audiences to www.energy.gov/kids where they can find fun, simple tips on energy efficient behaviors and learn about new technological advances to reduce energy consumption in the home.

“We are pleased to expand our energy efficiency campaign with these new PSAs developed in collaboration with the Department of Energy and The Walt Disney Studios,” said Peggy Conlon, President & CEO of the Ad Council. “These new PSAs, featuring Tinker Bell, will provide children with simple energy saving tips and inspire families to take action so we can become less energy dependent.”

DOE and the Ad Council first launched the Energy Efficiency PSA campaign in September 2008. Per the Ad Council model, the PSAs will be distributed to media outlets nationwide this week and will run and air in advertising time and space that is donated by the media. To date, the campaign has received more than $63 million in donated media time and space.

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