The Muppets will be back with a new video on Memorial Day Weekend and even earlier for Lost Fans. American Woman is a classic 1970’s song first released by The Guess Who and later remade by Lenny Kravitz.
As soon as it hits the web I will have it up on the site, but until them check out part of the interview MTV had with Muppets Studio general manager Lylle Breier:
So the Muppets are back, and in a very big way. They weren’t ever really gone, but they’ve re-emerged in the pop culture consciousness thanks to this recent viral excitement on the Internet. It turns out that this is all part of Disney’s master plan, as Muppets Studio general manager Lylle Breier explained in an interview with MTV last week.
“The idea really has been, over the last couple of years, to make a Muppet resurgence so that when [Jason Segel’s] movie comes out, everybody in the world would be ready,” she said. For Breier and the rest of the folks at Muppets Studio, it’s really the viral video outbreak that has been the biggest boon to that comeback.
“The Internet was a perfect place to do it. We spent a lot of time thinking about the original ‘Muppet Show’… and we tried to figure out, what would the medium be today?” It was a natural leap from there. “The Muppets did a variety show– [they were] popular in the ’70s. And we started to think, what would they be doing today and realized, you know, the Internet is a lot like a variety show.”
The timeline extends back into 2008, well before “Bohemian” arrived. “[In 2008] we started with about seven viral videos. ‘Ode to Joy’ [featuring Beaker] won a Webby last year and it was kind of our first foray. We’d always wanted to do ‘Bohemian Rhapsody’ and it just took awhile to get all the parties together and all the rights together.”
So the variety show continues in a sense, only it’s not a scripted half-hour of weekly television, but rather a semi-frequent web appearance. Really though, when you think about it, these viral videos are just the Muppets doing what they’ve always done: commenting on pop culture in their own uniquely entertaining way. And there’s more to come.
“‘American Woman’ is next, and it’s going to come out over Memorial Day,” Breier revealed, stopping short of running through the key players to be featured. “I think you’ll see a bunch of Muppets. It won’t have 79; ‘Bohemian,’ it just lent itself to have the most.” These viral video don’t operate under a set schedule, which frees the Studio team up to really put thought into delivering quality content for the fans. “Our hope is that we can keep giving new, fresh content out there on a regular basis, which we’ve done pretty much for the past two years. It’s not set.”
Those who don’t want to wait until the end of the month won’t have to. “Lost” fans will get a taste of the Muppets this week. Not during tomorrow’s episode but rather the next day, in a new promo with series creators Carlton Cuse and Damon Lindelof. “The writers of ‘Lost’ are big Muppet fans, and so on May 5 the first viral video with the Muppets and the writers of ‘Lost’ will be out.”
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