Subway and Disney are collaborating again to promote two upcoming movies, the highly anticipated Monsters University and The Lone Ranger. This month, Subway restaurants and The Walt Disney Company are celebrating one year of working together with the announcement of two additional movie integrations: “Monsters University” and “The Lone Ranger.”
Last year, Subway and Disney collaborated on films including “Brave,” “Frankenweenie” and “Wreck-It Ralph,” who was recently honored with “Best Promotional Campaign” for these movies at the 2013 Cynopsis Kids Imagination Awards.
Subway has become “The Official Training Restaurant for Monsters Everywhere” while working with Disney-Pixar for the upcoming release of “Monsters University” on June 21. Monsters will appear in Subway commercials all month long. Plus, all Subway Fresh Fit For Kids meals will come in a “Monsters University” reusable backpack. This “too cool for school” accessory even comes with the chance to win a free ticket to see Monsters University.
The upcoming action and adventure film, “The Lone Ranger,” premiers in theaters on July 3. Subway worked closely with Disney and Jerry Bruckheimer Films to create exclusive commercials featuring content from the film. In June and July, be sure to look for codes on specially marked Lone Ranger cups and avocado sandwich wrap stickers to gain free plays on the new “Partner Up And Win” game on www.subway.com. These codes give you the chance to win cash, rides, adventures, and more. You can also find playing codes through Subway social media channels, and by tweeting a photo with Johnny Depp and Armie Hammer standees found in Subway locations throughout the United States.
“Collaborating with Disney allows us to connect with kids and families in new ways,” said Michelle Cordial, Director of Marketing Development for SUBWAY(R) restaurants. “We are reinforcing to families the importance of healthy eating and the empowerment they get at Subway.”
Subway and Disney collaborate due to a shared value of family along with the importance of educating children on eating right and leading healthy, active lifestyles. Subway Fresh Fit for Kids meals, which include a low-fat sandwich paired with apple slices and low-fat milk or bottled water, offer a smarter choice for parents looking for a fresh, quick meal for their kids. All kids’ meals also have the American Heart Association’s Heart Check Meal certification. Lastly, the Center for Science in the Public Interest recently recognized Subway restaurants as the only chain to meet their standards for children’s meals.
“We are thrilled to continue our promotional collaboration with Subway on ‘Monsters University’ and ‘The Lone Ranger,'” said Don Gross, Vice President, Promotions, Walt Disney Studios Motion Picture Marketing. “Disney’s focus on families and Subway’s range of healthy choices make a perfect pair, and together we can create a lot of fun and innovative opportunities for consumers.”
Which movie are you looking forward to seeing this summer?
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