Subway of Canada to Commit to Fit for Disney World Marathon Weekend

Subway Restaurant of Canada has issues the next challenge to it’s Commit to Fit Ambassador, Carl Savard: to run in the Walt Disney World Marathon presented by Cigna on January 12, 2014. Savard’s participation in the marathon is the culmination of the brand’s Road to runDisney campaign, which is launching today.

“Since becoming our Commit to Fit™ Ambassador in 2011, Carl has been increasingly dedicated to his healthier lifestyle and we wanted to give him a fresh challenge,” said Kathleen Bell, Director of National Marketing, Subway Restaurants in Canada. “At Subway, we’re proud to fuel Canadians’ healthy, active lifestyle, and our Road to runDisney campaign demonstrates this. We also hope to highlight how everyday Canadians, like Carl, can achieve goals they may have thought would never be possible.”

Subway Restaurants’ Road to runDisney is an online and events-based campaign that focuses on getting Canadians to rally behind Savard, follow his journey and cheer him on as he trains for, and races in, the Walt Disney World Marathon, which will feature a sellout field of more than 13,500 registered runners. Over the next few months, Savard will be following a rigorous training program that includes participating in training runs across Canada, and working closely with his personal trainer and dietician to ensure he stays on track.

“I’m excited about the opportunity to run in the Walt Disney World Marathon and will represent Canada and Subway restaurants with pride,” said Savard. “I’ve been unbelievably fortunate to represent Subway Restaurants’ commitment to inspiring Canadians to live healthy, active lifestyles as the Commit to Fit™ Ambassador. I get to meet so many Canadians, listen to their success stories and be that supportive friend that understands where they are and where they’re going.”

Wishing you Faith, Trust, and Pixie Dust

Sunshine