Starbucks Launches 2024 Winter Menu with New Beverages
As the calendar turns to a new year, Starbucks welcomes 2024 with a revamped winter menu, set to debut on Wednesday, January 3. The highlight of the new offerings is the introduction of the Iced Hazelnut Oatmilk Shaken Espresso, accompanied by the return of beloved favorites, the Pistachio Cream Cold Brew and Pistachio Latte. Complementing the beverage lineup are the freshly added Potato, Cheddar & Chive Bakes and the Vanilla Bean Custard Danish.
In addition to tantalizing taste buds, Starbucks is expanding the ways customers can contribute to sustainability. Since the 1980s, patrons have had the option to use their clean, personal cups when ordering in-store. Now, starting January 3, customers can extend this eco-friendly practice to the drive-thru and the Starbucks app. This initiative aligns with Starbucks’ 2022 commitment to making reusable cups more accessible and furthers the company’s mission to reduce waste by 50% by 2030. Embracing personal cups in the drive-thru and via the app marks a significant milestone in Starbucks’ ongoing efforts to promote sustainability and environmental responsibility.
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Scroll down for more details on what’s new at Starbucks.
Iced Hazelnut Oatmilk Shaken Espresso
The new Iced Hazelnut Oatmilk Shaken Espresso is made with Starbucks Blonde Espresso, which is sweetened with hazelnut syrup, and then shaken to perfection and topped with smooth, creamy oatmilk. This new beverage adds another plant-based milk option to the popular Iced Shaken Espresso lineup, which is available year-round at Starbucks locations in the U.S.
“Hazelnut is a classic coffeehouse flavor – its smooth, nutty taste is perfectly complemented by the candied apple and bittersweet chocolate notes of Starbucks Blonde Espresso. The oatmilk adds a creamy and luscious texture to round out the Iced Hazelnut Oatmilk Shaken Espresso,” said Starbucks beverage developer Billy Altieri.
Pistachio is Back
Fan-favorite pistachio beverages are back at Starbucks stores nationwide, for a limited time while supplies last.
The beloved Pistachio Latte features cozy flavors of sweet pistachio and a brown-buttery topping paired with espresso and steamed milk. The Pistachio Latte is available hot, iced or as a Frappuccino® blended beverage.
Also returning is the Pistachio Cream Cold Brew, which features Starbucks® Cold Brew sweetened with vanilla syrup, topped with smooth, nutty pistachio cream cold foam and salted brown butter sprinkles.
New Food
New to Starbucks’ winter menu is the Potato, Cheddar & Chive Bakes that combine cage-free eggs, diced potatoes, cheddar cheese, spinach, and a touch of chives and are baked until golden brown.
“When creating the Potato, Cheddar & Chive Bakes, we wanted to provide customers with a high-protein vegetarian option for their morning,” said Freshta Khosravi, a member of the Starbucks food development team. “We were inspired by the familiar breakfast casserole, and the savory combination of diced potatoes, cheese, spinach, chives, and eggs offers 12g of protein at only 210 calories for a comforting breakfast on-the-go.”
The new and irresistible Vanilla Bean Custard Danish is made with layers of sugared Danish dough, baked until golden brown, and filled with a rich and velvety vanilla bean custard. Available at Starbucks stores nationwide for a limited time, while supplies last.
The Chicken, Maple Butter & Egg Sandwich joins the permanent menu, layering breaded white-meat chicken, fluffy eggs, and a maple butter spread on a toasted oat-biscuit roll, for a savory and sweet start to the day.
Seasonal Whole Bean Coffee
In 2011 Starbucks Tribute Blend®was created to celebrate Starbucks 40th anniversary, the blend features four of Starbucks favorite origins: herbal Sumatra, chocolatey Colombia, spicy Papua New Guinea, and fruit-forward Ethiopia. This nostalgic blend features tasting notes of black cherry and baking spices, highlighting the sweetest expressions of each origin.
Available for a limited time at select Starbucks stores and Starbucks Reserve® locations are two single-origin Starbucks Reserve® coffees, hand-picked for the season and roasted daily at Starbucks Reserve Roasteries.
Starbucks Reserve Sun-dried Ethiopia Kayon Mountain Farm presents tasting notes of macerated cherries and spiced milk chocolate and is grown with extreme agricultural precision by farmers in the history-rich country of Ethiopia.
Starbucks Reserve Guatemala Huehueteneango has tasting notes of bittersweet chocolate and red grape and is a transformative rust-resistant varietal, Marsellesa, harvested across five farms in Huehuetenango.
Bring Your Own Cup!
Beginning Jan. 3, 2024, customers can now use their own clean, personal cup for every visit at all company-operated stores and participating licensed stores in the U.S. and Canada – including drive-thru, the Starbucks app, and in café. Here’s how customers can order with a personal cup:
- In café, customers tell the barista when they order that they brought their own personal cup. Customers choosing to sit and stay in café can also request a reusable ceramic or glass cup at most stores.
- In drive-thru, while ordering, customers order their beverage as usual, and let the barista know they brought their own cup. At the pickup window, baristas will collect customers’ personal cup without the lid using a contactless vessel to ensure hygiene and safety. The beverage will be returned the same way.
- When customers order via the Starbucks app, first they will hit the “Customization” button and then select “Personal Cup” in the customization menu and continue ordering as normal. When they get to the store, customers connect with their barista at the pickup area, and hand over their clean personal cup without the lid. The barista will serve the beverage, add any finishing touches and pass it back in a contactless vessel.
Customers at participating stores in the U.S. and Canada who bring any clean, personal cup will receive a $0.10 discount on their beverage, and in the U.S., Starbucks Rewards members will receive 25 Bonus Stars.*
*Valid at participating stores on in-store, drive-thru, or in-app beverage purchases only (max 3x per day).
A Winter Wonderland of Merchandise
Customers can shine in 2024 with new winter drinkware featuring rich metallic colors, floating snowdrops and drifting magnolias. The collection includes stainless steel and ceramic tumblers, cold cups, mugs and water bottles in a variety of sizes.
To learn more about Starbucks winter menu, visit starbucks.com/menu/featured.
Your Starbucks Blend has arrived
As Starbucks Rewards members ring in the new year, they can also reminisce on their 2023 Starbucks runs with Your Starbucks Blend – a personalized recap that celebrates each member’s unique Starbucks routine.
From now through Jan. 31, eligible Starbucks Rewards members in the U.S. can access Your Starbucks Blend via email, the Starbucks app or online at yourblend.starbucks.com to receive a digital coffee card that highlights special stats about their year – what they loved to order, where they’ve been, and more – and reveal a coffee persona that embodies their personal tastes at Starbucks.
Customers who are not yet Starbucks Rewards members can join in on the fun by taking a quizto reveal their coffee persona.
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