Jamba Juice is a leading healthy, active lifestyle brand, announced today its first major theatrical motion picture promotion with The Walt Disney Company for the release of “Disney’s Planes,” an action-packed 3D animated comedy adventure, slated to soar into theaters this summer.
Disney was the first major media company in 2006 to adopt a healthy eating program, working with brands that encourage nutritious, minimally-processed whole foods vital to supporting the health and well-being of kids, parents and families. With that in mind, Jamba Juice created the Jamba Kids™ platform to support children’s nutrition needs as part of its mission to inspire and simplify healthy, active living for the whole family. Each smoothie contains 2.5 servings of fruits and/or vegetables, and the food pairings provide a serving of whole grains and are an excellent source of protein.
Jamba Juice will promote the film across all of its participating retail stores with three limited edition collectible cups with the purchase of a Jamba Kids smoothie. A fun way to enjoy Jamba Kids smoothies, the “Disney’s Planes”-themed cups feature the film’s characters: Dusty, Ripslinger and El Chupacabra.
“Disney’s Planes” arrives in theaters on Friday, August 9, 2013. The limited edition “Disney’s Planes” collectible cups will be available in participating Jamba Juice stores beginning July 30, 2013 until September 15, 2013, or while supplies last.
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