So long General Motors from Epcot’s Test Track


Interesting article about Test Track and GM’s possible departure from sponsorship at Disneyworld.

By all appearances, General Motors, the Detroit auto giant forced through bankruptcy last year, remains sponsor of the Test Track attraction at Epcot. Even though GM’s $100 million sponsorship contract with Walt Disney World is believed to have expired last year and there was never any announcement of a renewal, the company’s logo and presence is still splashed all around the pavilion.

Still, there are some signs around Test Track of the painful restructuring that GM is going through.

For example, GM has pulled cars from the brands it plans drop (Saturn, Hummer, Saab and Pontiac) from the swanky showroom that guests walk through when they exit the ride, such as a Saturn VUE hybrid that until recently was on display in the area. The only cars displayed now are from GMC, Chevy, Buick and Cadillac, GM’s remaining core brands.

GM has also removed a large model Hummer made of wood that had been something of a minor attraction in Test Track’s gift shop. (The model was large enough for a crash-test dummy to sit in the driver’s seat). In its place: One of Disney World’s much smaller souvenir model monorails, which does laps around a small pile of boxes of the toys.

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Chip is the owner, editor, and writer of Chip and Company. When he is not writing about Disney News or Planning Tips, you will find him counting down the days to his next Disney Vacation.
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