Snapchat Brings Augmented Reality To Disney, Universal and Six Flags

Snapchat is bringing park specific lenses to Disney, Universal Studios and Six Flags this summer. The experiences have already gone live at the parks. Mickey and Minnie Mouse ears are incredibly popular Snapchat lenses at Disneyland, Walt Disney World and other Disney parks while Universal Studios Hollywood and Universal Studios Orlando guests are having fun with Minions. Snapchatters at Six Flags (11 locations) can now transform themselves into Superman.

This is the first time Snapchat has partnered with Six Flags and also the first time the lenses have all been available at the parks at the same time.

“We love working with our partners Disney, Universal and Warner Bros. to create augmented reality experiences that allow our users to connect with some of their favourite characters in a totally new way,” said Ben Schwerin, Vice President of Partnerships at Snapchat, in The Hollywood Reporter. “We can’t wait for Snapchatters to have fun with these lenses when they visit the parks this summer.”

A spokesperson for Disney stated “Our fans are loving the Mickey Mouse and Minnie Mouse Snapchat lenses. It’s just one of the many ways we are using the growing popularity of mobile technology to take the guest experience to the next level.”

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