shopDisney Rebranding as the Disney Store once again
shopDisney is set to undergo a rebranding shift, reverting to its original Disney Store name later this month, as reported on its website.
The change will be officially implemented around February 14, 2024, coinciding with Valentine’s Day, following a brief scheduled downtime for the website. With this transformation, the retailer’s primary URL will switch back to “DisneyStore.com” from shopDisney.com.
Related – New Mickey And Minnie Valentines Day Plush Now At shopDisney!
This move represents a reversal of the branding alteration made in September 2017 when Disney Store adopted the name shopDisney, accompanied by a modernized store appearance.
The shift back to the original Disney Store branding follows the closure of numerous Disney Store locations in North America in 2021, including the original Glendale, California store. Notably, the reported rebranding aligns with the recent announcement of 150 Cast Members being laid off from The Walt Disney Company, affecting various areas, including online retail support, Disney Parks Merchandise Guest Services, and D23 Guest Services.
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