Disney’s ‘Magic of Storytelling’ Campaign – Take a #Shelfie to give 1 million books to kids in need

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Disney’s ‘Magic of Storytelling’ Campaign wants to give up to 1 million books to children in need.

Disney/ABC Television Group is teaming up with First Book for its annual “Magic of Storytelling” campaign, which has the chance to put up to 1 million brand-new books into the hands of children in need.

All you need to do is…


Share the magic of storytelling with your friends and followers on social media using #MagicOfStorytelling and tagging @firstbook. There are two ways to take action:

  1. Pick your favorite book and challenge your friends to a #speedread. Whoever reads more words in 10 seconds wins. Post your video and encourage others to share the magic of storytelling by making a donation to First Book.
  2. Take a photo with your favorite book and post it on twitter or facebook using #MagicOfStorytelling #shelfie. Encourage others to share their love of books by posting their own photos and donating to First Book.

The campaign, which runs now through the end of March, will help provide books and educational resources to programs, schools and organizations serving children from low-income families throughout the United States. For every $5 donated, Disney will give two books to a child in need – up to 1 million books. 

Visit FirstBook.org/BeInspired to learn more about what you can do to help. Share your favorite story on social media using the hashtag #MagicOfStorytelling.

Visit them on Facebook https://www.facebook.com/FirstBook


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Chip is the owner, editor, and writer of Chip and Company. When he is not writing about Disney News or Planning Tips, you will find him counting down the days to his next Disney Vacation.
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