Rosetta Stone announced a new partnership with Disney Interactive designed to educate kids’ about places and cultures around the world, while also giving them an early start in learning a foreign language.
Rosetta Stone Kids Lingo Word Builder, the company’s just-released language and literacy app for children, is the exclusive sponsor of it’s a small world: the animated series from Disney Interactive. The original series premieres today on Disney.com, Disney’s YouTube network and Disney’s TV apps.
Inspired by the Disney Parks attraction, ‘it’s a small world,’ the animated online series consists of eight episodes that follow a group of children from different countries as they cross the globe to explore new lands. Led by Mr. Balloon and Wazoh, the cast of children comes to life through animation inspired by Disney artist Mary Blair’s original designs for the popular theme park ride. The new series also features original music from Richard Sherman, the legendary Disney composer of the attraction’s memorable theme song, “It’s a Small World (After All).” Richard Sherman’s work on the 1964 film, Mary Poppins, is also chronicled in the upcoming Disney movie, Saving Mr. Banks.
“No one speaks the language of children better than Disney and no one teaches language better than Rosetta Stone, so this partnership is a natural fit,” said Prag Shah, Rosetta Stone’s President of Global Consumer Markets. “We couldn’t be more excited to join forces with the iconic Disney brand to provide children with the ultimate experience in multicultural awareness and language-learning.”
“At Disney Interactive, we’re constantly looking for new ways to bring fans closer to the Disney characters and stories they love. With it’s a small world: the animated series, we’re leveraging the interactive medium to bring a classic Disney experience to life for a whole new generation,” said Mark Walker, SVP of Disney Interactive Entertainment. “Rosetta Stone is an excellent partner for us as we share a common goal to inspire children by producing compelling experiences on digital platforms.”
To check it out visit: Disney.com/SmallWorld.
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