Radio Disney will launch Radio Disney Country, a modern, multi-platform country music-focused network for families, this fall. It was announced at CMA Fest by Phil Guerini, Vice President, Programming and General Manager, Radio Disney, who was accompanied by country music’s youngest rising stars Hunter Hayes, Maddie & Tae and Kelsea Ballerini. The 24/7 network will feature chart-bound young artists and today’s biggest country hits, including Florida Georgia Line, Hunter Hayes, Maddie & Tae, The Band Perry, Kelsea Ballerini, Thomas Rhett and RaeLynn.
“Country music continues to grow in popularity among tweens and teens. As a trusted name in family entertainment, Radio Disney is delighted to introduce a new music outlet dedicated to country music and expand upon the engaging content we successfully deliver through Radio Disney’s multi-platform network,” said Guerini.
The channel launch will coincide with the 2015 Country Music Association Awards in November and will live on the Radio Disney App, as well as on third party digital platforms. Multi-platform offerings will include music videos, in-studio interviews and performances.
“I am so excited about Radio Disney launching a country channel,” said Ballerini. “It’s so cool to get a new generation and a new group of ears on my music…and all of the awesome music coming out of Nashville. I think it will be great for the format, it’s been great for me, and I’m hopeful to do more with them in the future.”
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