‘Protect the Pride’ Campaign is Gaining Star Power with Lion King Cast

Disney recently released The Lion King ‘Protect the Pride’ Campaign, along with the Wildlife Conservation Network’s Lion Recovery Fund, to address the crisis facing lions and other wildlife across Africa.

In the last 25 years, the Lion population has decreased by half due to a variety of threats which include poaching and the destruction of habitats. Due to these threats, only about 20,000 lions remain in the wild.

Research shows the lion population can be strengthened by adequately protecting the habitats, in addition to protecting the lions themselves. Through The Lion King “Protect the Pride” Campaign, “Disney is committed to supporting lion conservation efforts and we believe The Lion King is the perfect story to remind us of the role each of us has in ensuring a world where these majestic animals are treasured and protected,” said Elissa Margolis, Senior Vice President, Enterprise Social Responsibility for The Walt Disney Company.

“Conservation has always been a core value of The Walt Disney Company and that commitment is apparent in everything from our films to our theme parks and is why we created the Disney Conservation Fund (DCF). Through the stories we tell and the experiences we create, we have the power to reach people around the world and inspire them to take action with us.”

Disney has donated more than $1.5 million to the Lion Recovery Fund and its partners, however, they plan to double that amount to contribute a total amount of $3 Million with hopes to double the number of lions by 2050 through additional grants and participation from fans.

Fans can also help contribute to the ‘Protect the Pride’ Campaign by purchasing special-edition products and visiting Disney’s Animal Kingdom. For each guest who rides the Kilimanjaro Safaris during the opening week of the new live-action movie, “The Lion King” (July 19-25, 2019), the Disney Conservation Fund will donate $2 (up to $350,000) to the Wildlife Conservation Network for the Lion Recovery Fund.

Through the 24-year history of the Disney Conservation Fund, which has previously directed $75 million to save wildlife globally, The Lion King “Protect the Pride” Campaign donation marked the largest single contribution.  Take a listen to what the cast of The Lion King has to say below.

Source: Disney Parks Blog

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