New Product Lines Launch for Hit Disney Junior Series

Disney Consumer Products (DCP) has launched an assortment of products inspired by Disney Junior’s hit series’ “Jake and the Never Land Pirates” and “Doc McStuffins.” Popularity for both programs has generated strong consumer demand for merchandise lines that allow fans to take home their favorite characters.  Releasing now through 2013, the product lines are filled with creativity to inspire hours of imaginative play based on popular play patterns with preschool-aged kids. Products available this summer include colorful play sets, plush, and dolls, as well as party supplies, food and apparel.

Breakout hit “Jake and the Never Land Pirates,” a music-filled interactive treasure hunt that introduces a crew of kid pirates and follows their Never Land adventures, ranked as 2011’s #1 cable TV series for boys 2-5, a spot it continues to hold. The March premiere of “Doc McStuffins,” the imaginative animated series featuring six-year-old Doc McStuffins who communicates with and heals stuffed animals and toys out of her backyard playhouse clinic, ranks as the #1 preschool series launch in cable TV history among Adults 18-49.

Product highlights include:

• Jake’s Pirate Ship by Fisher Price (MSRP $44.99, national retailers, June 2012)— Designed after Bucky, Jake’s ship featured in the series, this swashbuckling pirate ship rocks and rolls when pushed along a surface, with Skully smartly perched on the lookout. Kids can join Jake and his crew to live a pirate’s life through multiple pirate-themed phrases and songs. To really bring the adventure home, kids can fire water out of the cannon or stage a surprise croc attack.
• Jake and the Never Land Pirates by Jay Franco & Sons (SRP $59.99, Toys “R” Us, July 2012) – Jump into Jake’s world in this vibrant “Jake and the Never Land Pirates” bedding set (comforter, flat and fitted sheets, and pillow case) made of soft microfiber and polycotton.
• “Time for Your Check Up” Doc Doll with Lambie by Just Play (SRP $34.99, national retailers, Aug. 2012) – Girls can bring home their new friend and sing along to the entire ‘check-up’ song with Doc as they nurture their own toys. Doc comes to life, speaking more than 10 phrases and can bring her friend Lambie to life with the touch of her stethoscope, which activates with lights and sounds.
• Doc McStuffins Doctor’s Bag Set by Just Play (SRP $14.99, national retailers, Available now) – Your stuffed animals and toys have never been more excited to get their check up’s! Doc McStuffin’s Doctor’s Bag Playset includes a play thermometer, blood pressure cuff with working gauge, sticker sheet, Doc’s magical stethoscope, and more.

Related articles

• Disney Junior’s – Yo Ho, Let’s Go Summer Details and free apps (chipandco.com)
• Jake and the Never Land Pirates Goes Virtual With the Launch of Jake’s World (chipandco.com)

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