To infinity and beyond may not be a stretch for Pixar’s “Toy Story 3,” which sold $109 million in ticket sales in North America over the weekend and is on track to deliver a total domestic gross of over $400 million, analysts said.
“Toy Story 3” entered the marketplace as a strong No. 1 — the 11th Pixar title in a row to achieve that feat. The result was Pixar’s best opening ever, even when adjusting for inflation.
Sales were big enough almost to wipe out an early-summer slump at the multiplex. Total domestic box office revenue since early May is now only down by less than 1 percent from the same period last year, according to Hollywood.com, which complies ticketing statistics. In recent weeks revenue had dipped by over 6 percent, leading to hand wringing in Hollywood.
If history is any guide, “Toy Story 3” will continue to dominate in the weeks ahead. On average just 23 percent of the total domestic gross for a Pixar film comes from opening weekend, according to Hollywood.com.
“The audience was much broader than normal,” said Chuck Viane, the president for distribution at Walt Disney Studios, whose parent company owns Pixar. “It’s been a long time since I’ve seen a movie with such unbelievably positive word of mouth.” In limited release overseas “Toy Story 3” sold about $45 million.
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