Pirates Booty Sets Sail with Disney Junior’s Jake and the Never Land Pirates

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Pirate’s Booty®, a leader and manufacturer of all-natural snacks, is pleased to announce its new look, themed to the Disney Junior preschool series, Jake and the Never Land Pirates.  A new snack launch for 2013, Pirate’s Booty is offering a special Limited Edition 12-pack of half-ounce Pirate’s Booty.

The Limited Edition Jake and the Never Land Pirates multipack features Pirate’s Booty’s best-selling product – Pirate’s Booty Aged White Cheddar.  The pack also features Jake and the Never Land Pirates characters and games to keep the crew engaged during snack time.  The little treasures half-ounce size of Pirate’s Booty Aged White Cheddar is just 65-calories and is the perfect portion for the lunchbox or when on-the-go.

Disney Junior’s Jake and the Never Land Pirates, cable TV’s #1 series among Boys 2-5 for the past two consecutive years, revolves around a crew of kid pirates – leader Jake and pals Izzy and Cubby – and follows their Never Land adventures as they work to outwit two infamous characters, the one and only Captain Hook and Mister Smee, from the Disney film classic “Peter Pan.”

“We (at Pirate’s Booty) are excited to collaborate with Disney Junior on this special Jake and the Never Land Pirates snack,” stated Eric Berniker, Pirate’s Booty Vice President of Marketing.  “Jake and the Never Land Pirates and Pirate’s Booty bothembody the fun-loving, adventurous and optimistic spirit that we all love.  Pirate’s Booty is proud to give consumers a delicious and all-natural snacking option with the release of the Limited Edition half-ounce 12-pack of Pirate’s Booty Aged White Cheddar,” he continued.

“The Jake and the Never Land Pirates edition of Pirates Booty is a fun way to extend the Disney Junior brand, as it represents a snack that the whole family can feel good about eating,” said JD Edwards, Senior Vice President of Media Networks Licensing at Disney Consumer Products.

Pirate’s Booty Aged White Cheddar is a deliciously baked, all-natural snack made from puffed rice and corn and blended with real aged white cheddar cheese.  Pirate’s Booty has all the fun, but half the fat and fewer calories than regular fried potato chips, so it’s a snack that kids and moms agree on.  Pirate’s Booty is gluten-free and made in a peanut and tree-nut free facility.  The Limited Edition Jake and the Never Land Pirates half-ounce 12-packs are available at retailers nationwide.

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