Panini Revs Up Summer Moviegoers With the Official DisneyPixar “Cars 2” Sticker & Album Collection

More than 200 new stickers will have fans of the Disney*Pixar summer blockbuster racing to finish their albums

Panini America (www.paniniamerica.net), the leading global publisher of sports and entertainment collectibles, has launched the Official Disney*Pixar Cars 2 Sticker and Album Collection to celebrate the release of the animated international blockbuster – now showing, presented in Disney Digital 3D™ and IMAX® 3D in select theaters.

The new collection features 216 unique stickers (including 18 Special Holographic stickers and 18 Metallized stickers) dedicated to beloved returning characters such as Lightning McQueen and Mater as well as new audience favorites, including Finn McMissile and Holley Shiftwell.

Eight-sticker packets will retail for $1.00, while the 32-page album, which includes a free poster and eight stickers, will retail for $2.00. The Official “Cars 2” Sticker & Album Collection is available at retailers nationwide including Target, Walmart, Michaels, Toys R Us, Shopko, Learning Express, K-mart and Dollar Tree. The collection is also available at the Panini America Online store (http://icollectpanini.com).

“We are truly honored to collaborate with Disney and Pixar in commemorating one of the greatest animated franchises in entertainment history,” said Panini America CEO Mark Warsop. “Much like the trendsetting original film, Cars 2 appeals to countless fans worldwide, regardless of age. Likewise, so does the Official Cars 2 Sticker and Album Collection. We’re excited to share this new collectible with those fans.”

In honor of the movie’s launch, Panini America beginning Friday will begin airing its “Cars 2” commercial in movie theaters nationwide and will work with more than 100 movie theaters across the United States to distribute more than 130,000 free “Cars 2” sticker albums to moviegoers over the next month.

For more information, including the full list of theaters participating in the month-long free-album promotion, visit www.paniniamerica.wordpress.com.

 


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