The Orlando Eye is a 400-foot observation wheel located in Orlando Florida on International Drive. The Orlando Eye opened in May of 2015, it is part of an entertainment complex which also includes Madame Tussauds wax museum and Sea Life Aquarium Orlando. They are all owned by Merlin Entertainments, a U.K.-based company. Merlin Entertainments also owns Legoland Florida Resorts.
The Orlando Eye is being rebranded as the Coca-Cola Orlando Eye, details about the re-branding will be announced at a media event on July 28th by the observation wheel’s general manager, Robin Goodchild and senior customer marketing manager for The Coca-Cola Company, Desire Wilson.
Orlando Eye’s sister wheel, the Coca-Cola London Eye opened in 2000 as the London Eye, a temporary structure but became a permanent landmark on the Thames River at the heart of London.
The Orlando Eye has also become an iconic structure in Orlando, the lighting plans always reflect current events. Recently it was lit in rainbow colors for the mass shooting in Orlando, previously it was lit for the Paris shooting and the bombing in a Brussels airport.
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