Article from the examiner discussing a theater chain that will not be showing Alice in Wonderland.. yeah that is a smart move..
It was only a few weeks ago that the controversy began around “Alice in Wonderland” and its shorter run in theaters. Disney approached the UK Cinemas: Odeon, Vue and Cineworld with a theater life for the higly anticipated film of 12 weeks, shortened from the normal 17-week-run.
All cinemas claimed “party foul,” with Odean and Vue pulling all promotional ads and halting advance ticket sales for the March 5 release date. As reported in an earlier article surrounding the buzz, Disney’s distribution chiefs, Bob Chapek and Chuck Viane, took a flight from Hollywood to talk with the British exhibitors.
“We feel that it’s important for us to maintain a healthy business on the exhibition side and a healthy business on the home video side… We remain committed to theatrical windows, with the need for exceptions to accommodate a shortened timeframe on a case-by-case basis, such as with Disney’s Alice in Wonderland,” said Chapek.
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