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“What’s This?” A Brass Ring Win for Disney’s Nightmare Before Christmas Sing-Along at Jollywood Nights!
We just can’t believe our eyes—or maybe we can, because Walt Disney World has just sleigh-ed the competition once again! The fan-favorite “What’s This? Tim Burton’s The Nightmare Before Christmas Sing-Along” has officially snagged a Brass Ring Award at this year’s IAAPA Honors, and it’s giving us all the festive chills (the good kind!).
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Hosted by the International Association of Amusement Parks and Attractions (IAAPA), the annual Brass Ring Awards are the gold standard (or should we say brass standard) in recognizing creative excellence across theme parks around the globe. And this year, Disney’s delightfully eerie sing-along took home the coveted honor for “Most Creative Winter Holiday Production.”
Held exclusively during Disney Jollywood Nights at Disney’s Hollywood Studios, the “What’s This?” Sing-Along brings Tim Burton’s beloved The Nightmare Before Christmas to life in a way that’s both merry and macabre. The 20-minute show invites guests to sing along to the iconic soundtrack as larger-than-life characters from the film haunt the stage with holiday cheer.
But here’s the twist: two silent performers—yes, completely wordless!—use only physical comedy and expressive movement to guide the story. Their whimsical (and sometimes spooky) choreography captures the heart and humor of the film, creating a one-of-a-kind holiday experience that’s equal parts Halloween Town and Christmas joy.
Going up against heavy hitters like the Six Flags Holiday Special and Frosty’s Electric Snow Party from Universal Studios Japan, the show still managed to grab that elusive brass ring—a symbol of rare achievement dating all the way back to carousel traditions of the 1800s.
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As IAAPA describes, the Brass Ring Awards are all about honoring the best of the best in the global attractions industry. And honestly, it’s no surprise Disney’s holiday-meets-Halloween mashup rose to the top—it was scary good.
So a huge round of applause (and maybe a haunting howl or two) for the team behind “What’s This?” and the entire Disney Jollywood Nights crew. With a win this big, we hope this seasonal standout keeps creeping back into the lineup for years to come.
Because if you ask us, a Nightmare Before Christmas Sing-Along that wins a Brass Ring? Now that’s a scream-worthy tradition.
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