Great News Hockey Fans! The National Hockey League (NHL) is teaming up with Disney to help bring younger fans closer to the game.
Merchandise based on Disney Channel’s #! animated series “Phineas and Ferb” will make their way to NHL rinks around the US and Canada the 2011-2012 season, with video from the series being displayed during the games.
The league recently also penned a deal with Marvel Studios Stan Lee, who created an entire new set of superheroes to help boost a fan base that is engaged by the comics book world. Titled “The Guardian Project,” each superhero represents an NHL team. I saw this last year and was not really impressed. Click here check them out.
My favorite team the Pittsburgh Penguins basically got Ice Man but with Penguin wings.
“The ‘Phineas and Ferb’ brand evokes creativity, youthfulness and high energy, not unlike the NHL brand,” said Jim Haskins, NHL group VP, consumer product licensing.
So next time you are out at a game be sure to walk around and see if you can find the Phineas and Ferb Display!
Go Pens!
Related articles
- ‘Phineas and Ferb’ Merchandise Coming to Disney Parks (chipandco.com)
- Disney’s “Phineas And Ferb” Unveil “Perry The Platy-Bus On Tour” In Times Square (chipandco.com)
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