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Star Wars and Coca-Cola Unite for an Intergalactic “Refresh Your Galaxy” Collaboration
We’ve got an incoming transmission for Star Wars fans: Disney and Coca-Cola are joining forces for an out-of-this-world collaboration, and the refreshment is strong with this one! The “Coca-Cola x Star Wars: Refresh Your Galaxy” campaign celebrates the power of fandom and community, bringing together enthusiasts across the galaxy through limited-edition products, engaging creative content, and an interactive augmented reality experience.
Related-New Walt Disney World Coca Cola Collection Available at Disney Springs
A Storied History of Creativity and Collaboration
This collaboration builds on the remarkable 70-year relationship between Disney and Coca-Cola, a partnership that began with the grand opening of Disneyland park in 1955. While it all started at The Happiest Place on Earth, guests worldwide can now enjoy Coca-Cola products at various Disney destinations, and this new initiative offers a fresh, Star Wars-themed way to engage with these beloved beverages for a limited time.
Related-Sip Your Way Through the Galaxy with New Star Wars Starbucks Mugs!
For years, Disney has provided incredible opportunities for Star Wars enthusiasts to connect and honor the saga’s legacy, from events like Disney After Dark: Star Wars Nite at Disneyland park and Star Wars Celebration to the annual May the 4th holiday. This partnership with Coca-Cola adds another exciting avenue for fans to connect and celebrate their shared passion.
Sip, Scan, Share: A New Kind of Storytelling
This collaboration is more than just collecting; it’s about connecting. Fans can scan Coca-Cola cans and bottles or even street advertisements to unlock an immersive digital augmented reality (AR) experience, allowing them to explore the product designs up close. This innovative feature also enables users to record their own messages of hope, inspiration, or encouragement, transforming them into a hologram-style video to share with their community, much like a Jedi transmission (or Sith, Trooper, Pilot, or Twi’lek!).
“Coca-Cola x Star Wars: Refresh Your Galaxy” is a tribute to the beloved content and characters, the profound impact of fandom, and the endless possibilities for connection through innovative technologies. As Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company, stated, “A cornerstone of Disney’s collaboration with Coca-Cola continues to be creating campaigns in honor of fans. Star Wars is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives. This custom campaign is for them and inspired by them.”
Islam ElDessouky, Global Vice President Creative Strategy & Content at Coca-Cola, added, “For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection. This collaboration is about more than just bringing together two iconic brands – it’s about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.”
So, grab your droid, gather your crew, and prepare to embark on a thrilling Star Wars adventure. The collectible Coca-Cola designs will begin appearing in July across North America, Latin America, Europe, Japan, and Asia South Pacific. Don’t forget about the options only available in our galaxy’s most magical destinations!
May the Force, and the flavor, be with you.
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