New Pop Tarts Gives Us a Pixar's Coco Vibes

In celebration of Día de Muertos, Pop-Tarts is offering a limited-edition pastry and it reminds us a whole lot of one of our favorite movies- Pixar’s Coco! The designs of these treats all represent a cultural aspect of the holiday, but because they are churro flavored, we can’t help but think the creators had a bit of a Disney theme in mind. You can get your very own box sometime this month!

The new toaster pastries will come in a Frosted Chocolatey Churro flavor, inspired by the popular fried dough snack. The Pop-Tarts feature rich chocolate and cinnamon-flavored filling paired with tender pastry crust. The outside of the pastry will include all-new Printed-Fun designs.

Día de Muertos

Día de Muertos, or the Day of the Dead, is an annual tradition that originated in Mexico. The holiday celebrates and honors the life of loved ones that have passed. To represent and honor these traditions the Printed-Fun designs that will top the Pop-Tarts were created in partnership with Pop-Tarts and Kellogg’s HOLA Latino Business Employee Resource Group. Each design has a very special meaning:

Papel Picado, a decorative craft made by cutting elaborate designs into sheets of colorful tissue paper
Calaveras de Azúcar, the celebrated sugar skulls
Flor de Cempasúchil, the iconic marigold flower
Veladora, the Mexican religious candle
Alebrijes, the brightly colored Mexican folk sculptures featuring fantastical and mythical creatures

In Disney/Pixar’s vibrant tale of family, fun and adventure, aspiring young musician named Miguel (voice of Anthony Gonzalez) embarks on an extraordinary journey to the magical land of his ancestors. There, the charming trickster Hector (voice of Gael Garcia Bernal) becomes an unexpected friend who helps Miguel uncover the mysteries behind his family’s stories and traditions.

Pop-Tarts is Celebrating By Giving Back

Pop-Tarts is taking things one step further by partnering with the National Association of Latino Arts and Cultures (NALAC). President and CEO of NALAC María López de León said she’s pleased that Pop-Tarts is getting involved in this way, adding, “Día de Muertos is an indigenous practice of remembrance in communities across the Americas that many hold incredibly dear. This living tradition has inspired artists, communities, and cultures for thousands of years.”

Pop-Tarts will be providing grants to four Latinx arts organizations serving youth and their communities in Los Angeles, San Diego, Dallas, and Houston.

The limited-edition pastries will be hitting shelves nationwide very soon!

You can now see scenes from Coco featured in Mickey’s PhilharMagic attraction at Disneyland, and it will soon be added at Walt Disney World, as well! If you’d like to experience this spectacular 3D fantasy adventure for yourself, contact me anytime! I am a travel agent specializing in Disney destinations, and my services are always provided at no cost to you. I would love to help!

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