This year at the 2010 Licensing International Expo in Las Vegas (June 8 – 10), Disney Consumer Products will focus on a breadth of licensing initiatives that are poised to deliver incremental growth propelling its core franchises Mickey Mouse, Winnie the Pooh, Disney Princess, Disney Fairies, Disney∙Pixar’s Cars and Toy Story, while fueling emerging strategic properties including The Muppets, Phineas & Ferb and Pirates of the Caribbean 4.
The world’s largest licensor, DCP continues to set the global standard in entertainment and character licensing positioning Disney as a true lifestyle consumer products brand. DCP remains committed to product innovation, creativity and delivering high-quality, high-value product working with best-in-class licensees, brands and retailers at all tiers.
New Content & Licensing Opportunities:
In Summer 2011, the highly anticipated sequel Disney∙Pixar’s Cars 2 will hit theaters bringing back the super popular characters Lightning McQueen and Mater and will introduce a whole new group of fun and lovable characters in an adventure packed storyline that takes place around the world. Cars became a global phenomenon when it generated $2B in annual global retail sales its first year and quickly emerged as a leading boys franchise for Disney Consumer Products.
Winnie the Pooh is DCP’s second largest franchise with massive global appeal. In 2011, the franchise will be driven at retail through a companywide effort that will bring new focus and take Pooh back to its roots. In Spring 2011, Disney will release a new Winnie the Pooh theatrical film which will depict the Hundred Acre Wood and its lovable characters as AA Milne did in the original books. The franchise thrives from a multi-faceted merchandise program that will be energized in 2011 and beyond with a focus on infant and toddler products and a campaign appealing to moms.
Phineas and Ferb has emerged as a fan favorite for tweens, especially among boys, and is poised to become a prime licensing property for DCP. Phineas and Ferb airs on Disney XD and Disney Channels in more than 135 countries and in 26 languages around the world. In the U.S., it has ranked as TV’s #1 animated series among Kids 6-11 and Tweens 9-14 for two consecutive years. In addition, Phineas and Ferb is Disney XD’s #1 animated series in key demos. In Sumer 2011, Disney will release the first Disney Channel Original Movie based on the series titled Phineas and Ferb: Across the Second Dimension, opening up even more licensing and retail opportunities.
Evergreen franchises Mickey Mouse, Disney Princess and Disney Fairies will continue to thrive at retail backed by renowned content and support from across The Walt Disney Company including home entertainment, TV specials, robust franchise web sites, books, videogames, parks attractions and more. The merchandise programs which currently consist of apparel, home décor, toys, art, collectibles, books, magazines, food, personal care and stationery will be refreshed with new style guides and be backed by marketing and content initiatives globally.
Rounding out Disney’s entertainment slate in 2011 is a theatrical film based on The Muppets and the return of the blockbuster franchise Pirates of the Caribbean 4: On Stranger Tides. Both films will be supported by a breadth of lifestyle products currently in development.
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