New Disney Merchandise Collections for 2026

A Storybook Start to 2026: Unveiling the Newest Walt Disney World Must-Haves

2026 is officially here, and you know what that means—fresh magic is arriving at Walt Disney World! With four brand-new collections bursting with color, nostalgia, and surprises, I’ve gathered all these magical finds right here so you can wander through them as if strolling down Main Street, U.S.A.

So, grab your favorite snack, settle in, and let’s jump into the 2026 lineups together.

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Walt Disney World Storybook Collection

The Walt Disney World Storybook Collection feels like stepping directly into a classic fairy tale. This lineup features a gorgeous blue-and-white design centered around a timeless illustration of Cinderella Castle, creating a dreamy backdrop for the entire cast of characters.

• Vibe: Elegant, nostalgic, and classic.
• Must-Haves: The cozy crewneck is the absolute standout of the season—it’s the kind of piece you’ll never get tired of reaching for in your closet.

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Disney Best Park Day Ever Collection

You really do have the best park day ever when you’re rocking this vibrant gear. This collection is all about high energy, featuring bold blue bases accented by playful pops of bright color. Each piece highlights the icons that make a vacation unforgettable—from your favorite snacks to the attractions you ride over and over.

• The Lineup: Includes everything from crewnecks and t-shirts to matching ears and a coordinated backpack.
• The Goal: Celebrating the unique moments that make your perfect park day uniquely yours.

Walt Disney World Four Park Collection

A trip to Walt Disney World means stepping into countless worlds, and this collection celebrates them all! Whether you’re heading to Magic Kingdom, Disney’s Animal Kingdom, Disney’s Hollywood Studios, or EPCOT, this lineup is ready for adventure.

• Design: A sophisticated colorscape inspired by the parks, blended beautifully with soft blue and grey tones.

• Unique Features: This collection includes a specialized backpack designed to hold your ears perfectly, along with ears that feature a removable bow for a customizable look.

• Tech: Don’t miss the coordinated MagicBand+ to complete the park-hopper aesthetic.

Walt Disney World Castle Collection

The Walt Disney World Castle Collection acts as a heartfelt love letter to the Magic Kingdom’s crown jewel. Washed in dreamy blue and pink hues, each piece captures the whimsy and wonder of the park’s most iconic landmark.

• The Gear: This collection is loaded with favorites, including a stunning Spirit Jersey, a trendy hip pack, and a themed water bottle.

• The Feel: It’s soft, whimsical, and perfectly captures the “Main Street glow” we all love.

Where to Shop

Most of these items are currently rolling out at The Emporium (Magic Kingdom), Creations Shop (EPCOT), and World of Disney (Disney Springs). If you can’t make it to the parks just yet, keep an eye on the Disney Store online for select releases!