New Disney Blockbuster Summer Campaign Brings Pixar Star Wars and Live Action Magic Together

Disney Launches Massive ‘Blockbuster Summer’ Crossover Campaign

This summer, Disney is positioning itself as the ultimate entertainment destination with the launch of its massive new “Disney Blockbuster Summer” campaign. Uniting the worlds of Pixar, Star Wars, and live-action Disney, the crossover event invites fans of all ages to take their fandom to infinity and beyond. With an incredible slate of highly anticipated theatrical releases hitting the big screen—including Lucasfilm’s The Mandalorian and Grogu, Disney and Pixar’s Toy Story 5, and Disney’s live-action reimagining of Moana—the company is bringing its unparalleled storytelling, theme park experiences, toys, and fashion together in a way that only Disney can.

Kicking off the excitement is a brand-new promotional spot titled Summer Starts Here, designed to showcase the absolute best in entertainment and inspire families to plan their perfect seasonal lineup. Whether it’s organizing an opening-night trip to the theater, settling in for a cozy Disney+ streaming marathon, booking a magical vacation to the Disney theme parks, or beating the heat with interactive new toys, the campaign marks Disney as the definitive hub for summer fun, creating memories that will last long after the season ends.

“‘Disney Blockbuster Summer’ brings together the best of Disney storytelling and experiences, uniting our biggest films, destinations, streaming, and products into one unforgettable season with more ways, more places, and more moments to create lasting memories,” said Asad Ayaz, Chief Marketing and Brand Officer of The Walt Disney Company. “Whether you want to travel through hyperspace with the Mandalorian and Grogu at Disney Parks, stream a Toy Story movie marathon with friends and family on Disney+, or unlock the power of play with new Moana-inspired toys, there is something for everyone to live their best Disney summer.”

Star Wars: The Mandalorian and Grogu (May 22)

The Mandalorian hits the big screen on May 22 with Star Wars: The Mandalorian and Grogu. Beyond the theater, fans can experience an all-new mission aboard Millennium Falcon: Smugglers Run at Star Wars: Galaxy’s Edge, enjoy themed experiences on Disney Cruise Line, stream the entire saga on Disney+, and collect new LEGO sets or the RSVLTS apparel line.

Disney and Pixar’s Toy Story 5 (June 19)

Bonnie’s toys return for a new adventure when Toy Story 5 hits theaters on June 19. Fans can celebrate over 30 years of the franchise by stepping into the magic at Disney Parks’ character meet-and-greets, enjoying themed dining and play areas on Disney Cruise Line, or streaming a movie marathon on Disney+.

Disney’s Live-Action Moana (July 10)

Disney’s live-action Moana sails into theaters on July 10, bringing the epic wayfinding voyage to life. The adventure extends across Disney Experiences, allowing guests to explore Journey of Water at EPCOT, watch the brand-new Disney The Tale of Moana Broadway-style show aboard the Disney Treasure cruise ship, or stream the original animated favorite on Disney+.

Theme Park & Cruise Line Magic

• Walt Disney World: From May 26 through September 8, 2026, “Cool KIDS’ SUMMER” brings DJ-led dance parties, special character appearances, and major attraction updates to Florida. Highlights include the opening of Rock ’n’ Roller Coaster Starring The Muppets, an all-new mission on Millennium Falcon: Smugglers Run, and the grand debut of Soarin’ Across America.
• Disneyland Resort: The “Kids Rule Summer” event runs through August 9, 2026, coinciding with the resort’s massive 70th Anniversary celebration. West Coast guests can look forward to new Star Wars experiences and the California debut of Soarin’ Across America on July 2.
• Summer Ticket Deals: Both North American resorts are offering limited-time summer ticket discounts, including multi-day savings, special kids’ pricing, and military discounts.

Exclusive Merchandise & Retail Activations

Disney Consumer Products is teaming up with world-class brands for exclusive summer retail drops, kicked off by a new stop-motion crossover digital short titled Lights, Camera…Play!

• Fashion & Toys: Look out for Jessie-inspired Crocs, Mandalorian Classic Clog slippers, Moana toys from Mattel, and interactable Toy Story 5 action figures.
• Fan Experiences: Walmart is anchoring the season with exclusive, theater-inspired popcorn buckets paired with collectible Fandango movie tickets. Plus, look for LEGO Big Builds photo-ops at premieres and real-time shoppable trading cards from Topps NOW.
• Disney Publishing: Keep the stories going with new titles like Don’t Close This Book! (Toy Story 5), Moana: The Official Cookbook, and The Mandalorian Visual Guide.

Streaming, Music, & More

• Disney+ & Hulu Bundle: Beat the summer heat with massive streaming collections, Star Wars and Toy Storymovie marathons, and generational throwback favorites. Eligible subscribers can also unlock exclusive rewards through Disney+ Perks all summer long.
• Disney Summer Songs: Keep the vibes going with the official Disney playlist on Spotify, packed with feel-good anthems and music from this summer’s biggest blockbusters.

The official Summer Starts Here brand spot is now live across Disney’s YouTube and social media channels!