New California Adventure Tower of Terror Plans Scare Disney Fans – Start Online Petition

Plans to turn the iconic Tower of Terror at Disney California Adventure into a Guardians of the Galaxy attraction has many fans not feeling the Disney magic. Many people are outraged by the news which broke late Saturday night at Comic Con in San Diego.

What sets Disney apart from other amusement parks is Disney always has a theme that tells a story. Walt Disney began this tradition when he created Disneyland, located just across the walkway from California Adventure.

“This might be the worst marketing idea since new Coke,” said Scot Squires, a ride enthusiast, self-described Disney fan, and marketing expert. “While Guardians of the Galaxy looks like a great idea on paper, it doesn’t fit with the theming. California Adventure is a tribute to the Golden State. Nearly every ride and attraction is themed for the state. If Disney loses its theming, it loses the story line and experience for the guests.”

In some ways, Disney has already sacrificed story-telling and theming for branded attractions carrying marquee names. This has happened with the Frozen ride very loosely fitting into the theming at Epcot. Star Wars Land is being squeezed into Disneyland although it doesn’t really fit. And the Soarin’ ride at California Adventure was renamed and now takes you around the world – not just over Cali.

“I hope Disney will reconsider replacing Tower of Terror, one of their most popular rides,” Squires said. “Instead of messing with things that are already popular, they should focus on refreshing Epcot.”

Immediately after plans for Tower of Terror were announced, opposition on social media has been strong (trending at #SaveTheTower and #SaveTowerOfTerror). After just one day, an online petition started by a California-based filmmaker and composer had more than 17,000 signatures.

Scot Squires is a marketing consultant based in Midland, Michigan. He is an expert in consumer behavior, social media, and generational cohorts. His clients have included universities, large nonprofit organizations, and businesses of many sizes. He has been a Disney fan for many years.

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