The original concept for this book about how Disney came to Central Florida originated in an unlikely place: A law review article that Emerson, a law professor, published with the Florida State University School of Law. This review comes to us from Attractions Magazine:
It’s a plot Jack Bauer would love – a clandestine project by one of America’s most brilliant business leaders punctuated with multiple code names, fake identities, make-shift affiliations, and unique regulatory arrangements. And while almost every traveler recognizes Walt Disney World as one of the world’s most popular tourist destinations, what might surprise them are the secret and pain-staking measures Walt took to keep his intentions for a Disneyland-East under wraps.
Project Future explores one of the most comprehensive and successful private developments in U.S. history – the Walt Disney World Resort.
The paperback by Orlando Attractions Magazine contributor Chad Emerson takes Disney fans and theme park enthusiasts on the ride with Walt and his advisors in the early ‘60s as they evaluate locations like St. Louis, Niagara, Monterey, Calif., Ocala, Fla. and the Miami area as possible sites for the new “Disneyland-East.”
Author Emerson, a tenured member of the faculty at Faulkner University’s Jones School of Law and highly-respected theme park and attractions industry expert, puts readers in Conference Room 2E at the company’s Burbank headquarters as the most senior Disney officials sort through the optimal parcels of land to place the “real working city” and planned entertainment development.
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