The trendy apparel line Love Tribe, has partnered with Mattel to create a fantastic new Barbie inspired collection! The new Barbie x Love Tribe collection celebrates the iconic doll through eye-catching colors and bold designs. This young women’s clothing line will be available on macys.com and at select Macy’s stores nationwide starting January 15th.
“We’re delighted to bring one of the most iconic brands into a new light with a generous dose of fun and positivity,” said Bonnie Dogan, Vice President of Sales for Specialty Retailers at Hybrid Apparel. “Barbie continues to be an essential companion for young women across the globe, and we feel this is the perfect time for them to receive inspired, contemporary messages through a brand they know and love.”
With this new collection, Love Tribe shows young women that they can continue their love of Barbie and still “live in the Dreamhouse.” The line is a collection of beautiful colorful tops. The collection will also feature plus size exclusive pieces, adorned with phrases such as “Barbie: Property of No One,” and “Positive Vibes Only.” As a curvier girl, I’m really excited to see the new plus sized options! The tops were developed based on current trends in junior’s fashion including subtle tie dye, crop tops, and modern gradient styles.
Love Tribe’s athletic Disney apparel line was wonderfully cute and sassy, and the Barbie collaboration is the most recent in Love Tribe’s reimagining of popular, nostalgic characters. In 2017, the brand released lines featuring beloved Disney Princesses, ‘90s Nickelodeon animated stars such as the Rugrats crew and Ren & Stimpy, as well as the classic Peanuts cartoon gang. I can’t wait to see what other nostalgic characters we’ll see next!
New Barbie x Love Tribe Apparel Collection is available now at select Macy’s locations, and online.
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