New 90 Years Of Magic Mickey Mouse Anniversary Product Launches

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Mickey Mouse Anniversary Product

To celebrate 90 Years Of Magic, New Mickey Mouse Anniversary Product collections will begin launching this week and beyond. These launches will include collaborations with fashion and footwear brands, toy lines and new capsule collections available exclusively at Disney stores and

New 90 Years Of Magic Mickey Mouse Anniversary Product Launches

New toy collections include a line of plush and toys by Just Play and a new Mickey Mouse Brickheadz figure from LEGO. Other fun toys and collectibles will be available celebrating 90 magical years of Mickey as well, including an exclusive Hot Wheels die-cast car, and mystery figures. Check out some of the fun Mickey Mouse Anniversary Product launches available now below.

New 90 Years Of Magic Mickey Mouse Anniversary Product Launches

Celebrate 90 years of Mickey Mouse with the Disney Mickey’s 90th Anniversary Steamboat Willie Plush! Steamboat Willie Mickey is a classic to treasure, featuring super soft fabrics and exceptional character detail. Just like in the iconic Steamboat Willie short dating back to 1928, Mickey appears in black & white and is dressed in the signature Steamboat Willie outfit with matching Captain’s hat. He even holds a felt ship wheel in his hands and sways along to the Steamboat Willie song with a press of his hand! Steamboat Willie Mickey is the perfect gift for kids as well as collectors, who will especially love the distinctive packaging, which showcases Mickey in the iconic Steamboat Willie art style. This item will be a Target exclusive and is available now.

New 90 Years Of Magic Mickey Mouse Anniversary Product Launches

The Mickey’s 90th Anniversary 2-Pack Mini Figures are available at Target, K-Mart, and Walmart. These surprise Mickey Mouse shaped capsules each contain two 2.25” figures inside – open the capsule to reveal the two new additions to your Disney collection! Collect Mickey Mouse through the ages with these highly detailed posed figures including: Plane Crazy Mickey & Classic Mickey; Pie Eye Mickey & Sorcerer’s Apprentice Mickey; Comic Mickey & Clubhouse Mickey; Steamboat Willie & Technicolor Mickey; New Shorts Mickey & Mouseketeer Mickey. Each capsule is sold separately, and figures come in a fun mini size – perfect for kids and collectors alike.

New 90 Years Of Magic Mickey Mouse Anniversary Product Launches

The Mickey’s 90th Deluxe Figure Set comes with 10 highly detailed Mickey Mouse figures and features special 90th Anniversary packaging. Mickey comes dressed in some of the most iconic styles he’s worn through the ages including: Plane Crazy Mickey, Pie-Eye Mickey, Sorcerer’s Apprentice Mickey, Steam Boat Willie Mickey, Mouseketeer Mickey, Comic Mickey, Clubhouse Mickey, New Shorts Mickey, and exclusive Golden Mickey. The deluxe set is available for $24.99, but the figures are also available as 2 packs for $4.99. You can pick them upfrom K-mart, Target and Walmart.

New 90 Years Of Magic Mickey Mouse Anniversary Product Launches

The True Original with the Mickey’s 90th Anniversary Bean Plush are just $7.99 and available exclusively at Target! Mickey Mouse comes dressed some of his most iconic styles including: Steamboat Willie Mickey, Pie-Eyed Mickey, Sorcerer’s Apprentice Mickey, and Mouseketeer Mickey (each sold separately). These adorable Mickey plush friends are highly detailed and made with soft deluxe fabrics. Both kids and adults will love collecting all iconic versions of Mickey in celebration of his 90th birthday!

New 90 Years Of Magic Mickey Mouse Anniversary Product Launches

Hot Wheels celebrates a new partnership with Disney to create a brand new set of Mickey through the decades. With exclusive packaging and graphics of Mickey, this 8-car set will have Disney and Hot Wheels fans clamoring for more! This hot rodding Mickey car is available now at Walmart.

You can look for the new 90 Years Of Magic Mickey Mouse Anniversary Product launches at stores now, and be on the look out for more exclusive collaborations as the celebration continues!


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Danielle is the Merchandise Specialist at Chip and Co. Danielle was born and raised in Sunny South Florida just a short drive south of Walt Disney World. She is proud to be a nerdy mommy and Disney Store Cast Member! She is also a self-proclaimed part-time Disney Princess by day while being a stylish Disney Villain by night. Be sure to follow her Disney adventures on Instagram
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