NBA Digital and Disney’s Playdom Launch New Social Game “NBA Dynasty”

NBA Digital and Playdom today announced the launch of NBA Dynasty, a new social game on Facebook that will allow NBA fans to create and manage their ultimate dream team by choosing from more than 9,000 player seasons from 1946 to present. The new game marks the first for Playdom with a professional sports league.

Throughout the year, NBA Dynasty will provide fans with the opportunity to compete in games against NBA stars, NBA championship teams, and head-to-head with their friends for the all-time best record.

“With NBA Dynasty, we wanted to create a realistic coaching and managing experience while giving players the opportunity to build their ultimate fantasy team,” said Playdom’s Co-Chief Operating Officer, John Donham. “Players will finally find out if their childhood heroes can beat those of their friends.”

NBA Dynasty will feature more than 1,200 video clips of NBA highlights from the 2010-11 season. Individual video clips will play when an NBA player performs well in the social media game. Fans can directly affect the outcome of NBA Dynasty games by setting their starting line-up, calling time-outs, and substituting players in real time. By building the best fan base, NBA arena, and coaching reputation, fans can boost their franchise to dynasty status.

NBA Dynasty further emphasizes the NBA’s use of social media to enhance the game experience for fans around the world. The NBA is the No. 1 sports league in the U.S. on Facebook, Twitter, and YouTube, with the most fans, followers, and videos viewed, respectively.

“Social media takes sports gaming to new frontiers,” said Bryan Perez, senior vice president and general manager of NBA Digital. “The combination of our industry leading social audience with Playdom’s social gaming expertise will give fans an entertaining new way to engage with the NBA.”

NBA Dynasty can be accessed on www.nba.com and http://apps.facebook.com/nbadynasty.

NBA Digital is the NBA’s extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.

Playdom, the social games product group of Disney Interactive Media Group, produces a diverse portfolio of casual games for the rapidly-growing platform of social networks. Playdom’s hugely popular properties, including Gardens of Time, Deep Realms, ESPNU College Town, Sorority Life, Social City, and City of Wonder, support millions of daily users on Facebook, MySpace and international social networking sites.

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