Walt Disney Studios and myLINGO, my favorite smartphone app, have teamed up to bring moviegoers a whole new experience. The ability to watch a movie in their language through the use of personal headphones will have many heading to their nearest theatre. In the case of Disney’s newest release, McFarland USA, myLINGO is providing the opportunity for moviegoers to enjoy the film in Spanish starting, February 20, 2015.
“We are delighted to bring the magical world of Disney films to a broader group of Spanish-speaking viewers and multicultural families at select theatres with this new technology,” said Paul Holliman, Vice President, Strategic Planning at Walt Disney Studios. “myLINGO provides a rich and customized cinematic experience, where bilingual families and friends can share the same emotion, laughter and excitement together in a whole new way.”
At this point, I’m asking myself – How does this even work? Apparently it simple. The myLINGO app uses the microphone on our smartphones to “listen” to the audio, once the movie has begun. The app, through a proprietary algorithm, matches the unique audio signature to its precise place in the movie, and plays back the alternate language audio through headphones in perfect sync with the film. Once the movie is over the file will self-destruct – I mean, self delete itself from the app. And the audio file will only play if it “hears” the movie. Can you believe all this modern technology?
Want to try it out? Just follow these three easy steps and you are all set:
1. Download the myLINGO app for free from the Apple App Store or Google Play Store.
2. Before going to the theater, choose the Spanish audio file for McFarland USA and download it – either at home, or someplace with a strong Wi-Fi signal.
3. Be sure to bring your smartphone and good earphones that seal the ear canal.
Best of all as an introduction to myLINGO, the Spanish audio track for “McFarland, USA” will be available for FREE via a promotional code during the opening weekend, February 20 – 22. After the 22nd, moviegoers can access the app for a very reasonable price of just $1.99.
I can’t wait to try it out. Looks like I will be enjoying McFarland USA again on opening weekend. Have you reserved your tickets yet?
McFarland USA is the story of coach, Jim White (Kevin Costner) and a group of high schoolers from the town of McFarland in California, who through hard work, determination and strong family values go the distance to become champions.
Loretta Garcia, Entertainment Writer for Chip and Co bringing you the latest and greatest Disney news and updates.
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