M&M’s is Getting Rid of Polarizing Spokescandies taps Maya Rudolph Instead. And people call others Snowflakes. In news of the crazy and insane, M&M’s parent company Mars Inc has decided to pull back on their newest advertising campaign and focus on new upcoming advertising which will feature Maya Rudolph.
This is either a Super Bowl commercial stunt, or the company caved to right-wing political pressure. Might be both. There is either a lot to unpack here, or it is a nothing advertising stunt, either way, let us take a look at what’s going on.
The press release references a made-up controversy from last year when M&M’s redesigned their anthropomorphic candy mascots so that the “female” candies were wearing different shoes. This led to some controversy with Fox News host Tucker Carlson saying this change is evidence of Mars taking the liberals’ side (WOKE) in the culture war surrounding changing gender norms. Carlson was subsequently mocked for demanding candy mascots with sexier high heels and for calling the new Purple M&M fat. Oh, and the green candy is representing lesbians. These are just the facts of the story, not making this up.
Related: Main Street Confectionery Sign Updated to show Mars Candy Company
Getting Rid of Polarizing Spokescandies
The other side of the coin is this could just be a pre-advertising release to hype M&M’s upcoming advertising campaign, and the company has figured out how to use the political fighting in the country to divide us further. As in, this is just another advertising stunt. Below you can read the full statement.
Related: Make these Disneyland Churro Marshmallow Wands at Home
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