Prepare yourself, as the grand unveiling of Minion Land on Illumination Avenue is officially underway today at Universal Orlando Resort. Awaiting visitors of every age is an unparalleled immersion into the whimsical universe of the Minions franchise at Universal Studios Florida. This captivating new realm, born from the collaboration between Universal’s illustrious creative team and the esteemed visionaries at Illumination, ushers in a new era of mischievous Minion escapades.
Karen Irwin, the President & COO of Universal Orlando Resort, expressed her excitement, stating, “With great enthusiasm, we extend a warm welcome to our guests in the extraordinary Minion Land. Crafted through a dynamic partnership with our colleagues at Illumination, this immersive and captivating expansion offers a deep dive into the heart and cunning minds of this devilishly delightful franchise. Brimming with vibrant experiences, this enriched environment promises boundless enjoyment for all our guests.”
Chris Meledandri, Founder and CEO of Illumination, added his anticipation, “Following our exploration of Villain-Con in the inaugural MINIONS film, we realized that there were countless more tales to unfold. I am genuinely delighted for visitors of all ages to uncover the wonders of our new Minion Land, including the inventive and gamified adventure at Villain-Con Minion Blast. Here, they can engage in combat with our cherished villains from the Despicable Me series, from the iconic Vector to the most recent nefarious collective, The Vicious 6.”
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Stepping foot into the land, guests are greeted by an amusing and picturesque “Minion Land” entrance adorned with 22 adorable Minions. The journey continues along Illumination Avenue, promising further uproarious chaos, including the revolutionary new attraction – Illumination’s Villain-Con Minion Blast – offering visitors the chance to shoot their way into supervillain stardom. A delectable culinary experience awaits at Minion Cafe, while Pop-a-Nana tempts taste buds with banana-flavored popcorn. For a refreshing indulgence, Freeze Ray Pops offers an array of sweet treats. Visitors can also indulge in retail therapy, securing exclusive Minion-inspired merchandise and delights at Bake My Day and the Evil Stuff retail store. Amidst all the excitement, the beloved Despicable Me Minion Mayhem promises side-splitting hilarity, while Illumination Theater plays host to an array of cherished characters, offering guests the chance to laugh and mingle in equal measure.
Here’s a closer look at the collection of new experiences guests will find enjoyably despicable in Minion Land:
VILLAIN-CON MINION BLAST
Villain-Con Minion Blast blends immersive sets, interactive game-based technology, and an original storyline for a first-of-its-kind attraction that puts guests’ villainous skills to the test to see if they have what it takes to become a member of the Vicious 6 – a notorious group of supervillains from the hit film, “Minions: The Rise of Gru.”
Villain-Con Minion Blast is also the first Universal Orlando attraction to feature a connected gameplay experience via The Official Universal Orlando Resort App. By syncing their blaster to the app with just a tap, contenders can take their game to an entirely new level and track their scores, embark on special missions within the attraction, unlock evil perks and extra powerful blasts to help them gain more points and earn digital collectibles.
MINION CAFE
At the new Illumination’s Minion Cafe, guests can expect an immersive new eatery that offers something for everyone in a highly entertaining dining experience that features three themed areas designed after beloved Minions Kevin, Stuart, Bob and Otto: the Kitchen, the Breakroom and the Dining Room.
Guests can also enjoy their meal at the outdoor patio that overlooks the fun of Minion Land. Guests of all ages can enjoy inventive fare featuring nearly 20 items inspired by memorable characters and staples from the Minions franchise.Minion Cafe also features an express window with a limited menu for those looking to satisfy their mischievous cravings quickly and return to the mayhem in Minion Land.
BAKE MY DAY
Topped with a massive pink cupcake that’s visible from anywhere in Minion Land, Bake My Day is a whimsical retail location and bakery featuring a selection of Minion-themed sweet treats, including cupcakes, macarons, s’mores and more, along with exclusive Minion-inspired merchandise like apparel, plush, drinkware, accessories, keychains and more.
EVIL STUFF
At this unique retail store, guests can pick up all the items necessary to complete their villainous transformation.
This new retail store offers a variety of Villain-Con and Minions merchandise, making it a one-stop destination for those seeking to embrace their “evil” side.
ILLUMINATION THEATER
Not only can guests discover murals and photo ops of popular characters from Illumination films throughout Minion Land, but now guests can meet, greet and interact with beloved characters like the Minions, Gru, Margo, Edith and Agnes, plus new additions from the hit film “Sing” – Rosita, Gunter and Johnny – at the Illumination Theater.
POP-A-NANA
This walkup location features sweet and savory popcorn, including a special banana flavor, inspired by the Minions’ love for bananas.
Here, guests may also find an assortment of fun popcorn buckets, including the Disco Minion.
FREEZE RAY POPS
Guests can cool off with a visit to Freeze Ray Pops, a walk-up window serving refreshingly colorful frozen treats inspired by Gru, the Minions and Vector.
DESPICABLE ME MINION MAYHEM
One of the most comedic, heartwarming, and beloved theme park experiences ever created brings Minions, mayhem, and tons of laughter to a ride that turns guests into Minions. This simulator attraction is a fan favorite and must-see while experiencing all that Minion Land has to offer.
You can experience all the mayhem Minion Land has to offer with special deals including the incredible – Three Extra Months Free – offer when purchasing or renewing any 2-Park or 3-Park Annual or Seasonal Pass for U.S. and Canada residents. The “3 Months Free on Any Pass” offer allows guests to save significantly on an extraordinary year of theme park perks that includes 15 months of admission to Universal Studios Florida and Universal Islands of Adventure, as well as Universal Volcano Bay for select Passes – three theme parks that boast some of the most innovative, immersive, and popular theme park experiences ever created. Blockout dates apply on select Passes.
For more information about the “3 Months Free on Any Pass” offer and Universal Orlando Resort, visit www.UniversalOrlando.com.
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