New MerchPass System Coming To shopDisney For Limited Edition Items

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New MerchPass System Coming To shopDisney For Limited Edition Items

It looks like some major changes are coming to shopDisney for the limited edition releases! A new MerchPass System has been introduced for the upcoming Arendelle Disney Castle Collection. This new system was announced on the shopDisney website Thursday, July 9th.

MerchPass System

MerchPass System

This is being treated as a “promotion” through the shopDisney website. Most likely because it is being done as a lottery system. Lottery systems used to be used a lot for limited releases previously but haven’t been prevalent much in the past couple of years. Between July 13 at 7:00 AM PDT, and July 14 at 11:59 PM PDT guests can enter for early access drawings, to reserve an opportunity to purchase high-demand items. This is only open to legal residents of the 50 U.S. & D.C. who are 18+ at time of entry.


There will be a limit of 1 entry per person per item offered in Promotion. The random drawing is to be held on about July 16th, and entrants will be notified via e-mail by July 16th at 5:00 PM PDT if selected.

If your entry is selected, you have through July 17, 2020, to purchase the item at the designated price. Be sure to check the FAQ and promotional terms for all the details!

What do you think of the new MerchPass System for purchasing limited edition items on shopDisney?


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Danielle is the Merchandise Specialist at Chip and Co. Danielle was born and raised in Sunny South Florida just a short drive south of Walt Disney World. She is proud to be a nerdy mommy and Disney Store Cast Member! She is also a self-proclaimed part-time Disney Princess by day while being a stylish Disney Villain by night. Be sure to follow her Disney adventures on Instagram
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One thought on “New MerchPass System Coming To shopDisney For Limited Edition Items

  1. The only thing MerchPass stopped was us collectors from having a chance to purchase an item. Of course, I didn’t get chosen in the lottery. But if you look on EBay and Mercari, there are hundreds of listings for the Frozen Castle Pin selling at $70-200. Some sellers even have multiple purchases of the pins. How is it that when I wasn’t even chosen to be able to make one purchase of an item? I had a better chance before the lottery. Like the Star Wars release, this was a complete fail.

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