McDonald’s Celebrates Grimace’s Birthday with Special Meal & Shake
Get Ready to Celebrate Grimace’s Birthday at McDonald’s on June 12th!
Whether it’s reminiscing about legendary PlayPlace parties or indulging in your favorite McNuggets instead of a fancy dinner, birthdays at McDonald’s hold a special place in the hearts of our fans. And now, we’re inviting everyone to join us in creating new birthday memories, this time in honor of our fuzzy purple bestie, Grimace. So put on your party hat because Grimace’s birthday is about to be a blast!
Starting June 12, you can join in on the festivities with the Grimace Birthday Meal*. This special meal features a limited-edition purple shake inspired by Grimace’s iconic color and sweetness. In addition to the delightful shake, you can choose between a Big Mac® or a 10-piece Chicken McNuggets®, accompanied by the beloved World Famous Fries®. But that’s not all – here are some more exciting ways to celebrate Grimace’s birthday this month:
- Break out the b-day games: We’re teaming up with Krool Toys® to launch an exclusive video game. Immerse yourself in Grimace’s world as he races around classic McDonald’s birthday scenes in search of his pals like Birdie and Hamburglar, all in pursuit of his birthday cake. The game will be available for free on desktop and mobile starting June 12.
- Get your party outfit on: Show off your style with Grimace-inspired merch, including tees and socks. These trendy items will be available for purchase starting June 12 on GoldenArchesUnlimited.com, while supplies last.
- Give back instead of gifts: Join Grimace in supporting a charity close to his heart – Ronald McDonald House Charities (RMHC). RMHC provides vital assistance to families in need, and Grimace believes there’s no better way to celebrate his birthday than by giving back. From June 13 to 14, you can participate by visiting McDonald’s Instagram story and sharing a picture of your favorite birthday memory using the “add yours” sticker. For every picture shared, we’ll donate $5 to RMHC, up to a total of $200k.
Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA, expressed his excitement about Grimace’s Birthday, saying, “Our fans have incredible childhood memories of their birthdays at McDonald’s… and Grimace’s Birthday is all about honoring those amazing, fun moments we all share. We’re thrilled to put a modern twist on these memories and continue to connect with a new generation. Grimace is the perfect lovable icon to bring McDonald’s together with our fans at the intersection of nostalgia and culture.”
For those who may not know much about our purple pal, Grimace hails from Grimace Island and belongs to an extensive family, including Grandma Winky, aunts Millie and Tillie, and Uncle O’Grimacey! With his signature fuzzy purple appearance, friendly and playful personality, fondness for shakes, and enigmatic nature, Grimace has become a fan-favorite over the years. What exactly is Grimace? Well, that remains a delightful mystery.
It’s going to be an incredible party, so gather your friends and head over to McDonald’s to celebrate Grimace’s birthday starting next week. We can’t wait to see how you join in the festivities – see you there!
*The Grimace Birthday Meal and Shake is available at participating restaurants nationwide, while supplies last starting June 12 via the McDonald’s App, drive-thru, McDelivery or in-restaurant. McDelivery available at participating McDonald’s. Prices may be higher than at restaurants. Delivery/other fees may apply.
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