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Mattel Marks 80 Years with Enchanting Disney Princess Lineup at New York Toy Fair 2025
As Mattel celebrates its milestone 80th anniversary, the iconic toy manufacturer dazzled attendees at the 2025 New York Toy Fair with a stunning lineup of Disney Princess products. A centerpiece of the showcase was the company’s continued expansion of the Disney Princess and Franchise license, which returned to Mattel in January 2023. With a renewed focus on innovation, playfulness, and immersive storytelling, Mattel’s latest Disney Princess offerings enchant with their meticulous attention to detail and commitment to sparking young imaginations.
A Royal Ride: Disney Princess Pull-Along Musical Carriage by Little People®
Among the most eye-catching reveals was the Disney Princess Pull-Along Musical Carriage by Little People® ($39.99). This whimsically designed toy, styled like a classic horse-drawn carriage, offers both mobility and interactive storytelling. When opened, it transforms into a decorative playset, complete with Disney-inspired music and sounds, providing an immersive experience for young fans. The playset accommodates up to 10 Little People figures, encouraging kids to bring their favorite characters—Belle, Rapunzel, and more—on magical adventures.
Related: Toy Fair 2025 Celebrates Play and Innovation in NYC
Disney Princess Core Dolls: Classic Charm with Modern Details
For those who cherish the timeless elegance of Disney’s leading ladies, Mattel’s Disney Princess Core Dolls ($9.99) are now available. Each fashion doll is posable and dressed in a signature sparkling look, reflecting the magic of her respective tale. Attention to detail extends beyond the dolls themselves, as accessories, including shoes and tiaras, provide additional ways for children to bring beloved stories to life.
Disney Princess Pet Palace Playset: A Fairytale Home for Furry Friends
Set to launch in Fall 2025, the Disney Princess Pet Palace Playset ($44.99) offers an expansive play experience, spanning more than 26 inches (65 cm) wide. This delightful set features seven themed play areas designed to house a collection of beloved animal companions from Disney films. Included in the set are Perla the mouse from Cinderella, Max the dog from The Little Mermaid, and Pascal the chameleon from Tangled, ensuring that kids can recreate heartwarming moments between princesses and their beloved pets.
Enchanted Ballgown Cinderella Doll: Magic at a Wave of a Wand
For fans of transformative fairytales, the upcoming Enchanted Ballgown Cinderella Doll ($24.99), arriving in Fall 2025, is poised to be a showstopper. This special edition doll recreates one of the most iconic moments from Disney’s Cinderella, when the Fairy Godmother’s spell transforms Cinderella’s rags into a dazzling ballgown. With the wave of an included wand—or even a child’s hand—the doll’s dress illuminates in a colorful light show, accompanied by enchanting sound effects, capturing the awe-inspiring magic of the beloved film.
A Magical Year for Mattel and Disney Fans
Mattel’s latest Disney Princess collection encapsulates the wonder, adventure, and elegance that have made these characters beloved for generations. By blending classic storytelling with innovative play experiences, the brand continues to create must-have toys that inspire creativity and imagination. As Mattel marks 80 years of toymaking excellence, these new Disney Princess offerings reinforce its legacy as a leader in bringing dreams to life—one enchanting toy at a time.
For those eager to bring home the magic, the Disney Princess Core Dolls are already available, while the Pet Palace Playset and Enchanted Ballgown Cinderella Doll are set to arrive in Fall 2025. With a lineup as spellbinding as this, young Disney fans have plenty to look forward to in the coming year.
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