Disney Consumer Products (DCP) today announced the appointment of Mary Renner Beech as vice president and general manager of toys and social expressions, North America for Disney Consumer Products. In her new role effective June 27, Beech will be responsible for driving the U.S. business beyond its performance goals. She will oversee product category management, marketing and licensee relationships, and will collaborate with the creative team to deliver compelling and innovative Disney-branded products to market. Beech will also partner closely with DCP’s internal retail and franchise teams and across divisions at The Walt Disney Company to drive the region’s franchise and business growth. She will report to Vince Klaseus, senior vice president of Global Toys, Disney Consumer Products and is based in Glendale, Calif.
“Mary’s proven skill at building franchises plus her many years of close partnership with the toys and stationery groups and DCP’s other businesses have prepared her well for this challenging new assignment,” said Klaseus.
Beech has made a significant impact in her 11 years at DCP and brings to her new role a deep understanding of The Walt Disney Company’s franchises, business models, and internal partners and resources. For the past three years, she has overseen the long-term franchise strategy and planning and marketing communications for Disney’s core entertainment franchises, as well as animated, Pixar and live action theatrical releases. She has been a key player in the development of DCP’s strategies for fiscal year 2012 and beyond, which she will now help execute in toys and social expressions. In previous roles, Beech led marketing and product strategy for the animated film slate and development of the girls franchise portfolio, where she helped grow the Disney Princess franchise from $300 million in global retail sales to the thriving, multi-billion dollar lifestyle brand it is today.
“I am excited to embark on this new assignment and, with the support of a dynamic team of industry experts, infuse further creativity, innovation and market growth into DCP’s already thriving toys and social expressions business,” commented Beech.
Beech joined Disney as part of DCP’s film entertainment marketing group in 2000. Prior to joining Disney, Beech spent over six years in marketing roles with Polo Ralph Lauren and Ann Taylor. She is a graduate of Wake Forest University where she earned a Bachelor of Arts degree.
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