Marvel Entertainment, LLC, a global character-based entertainment company, announced today that is it expanding into the pet category for the first time with a Super Hero inspired pet program. Through a new licensing agreement with Fetch…for cool pets!, a unique line of Marvel Super Hero inspired pet toys, apparel and accessories will be unleashed at PetSmart, the largest pet specialty retailer, beginning this week.
The line will feature a wide array of Marvel-themed pet products for dogs including toys and apparel. Additionally, a wide assortment of aquatic products will follow shortly after and all will be available in PetSmart stores in the United States, Canada and Puerto Rico as well as online at www.PetSmart.com.
PetSmart, Marvel and Fetch…for cool pets! will support the Marvel Super Hero pet program with an impactful marketing campaign. Highlighting the campaign will be in-store signage, online promotions and a sweepstakes exclusively for PetSmart Facebook fans on www.facebook.com/petsmart.com.
“Marvel Super Heroes are a family affair and therefore, should include the family pet,” said Jamie Kampel, Director of Licensing, Marvel Entertainment. “As we continue to look to expand the presence of the Marvel brand to new product and retail venues, the pet category is a natural extension. Fetch has developed a truly unique line, and having PetSmart on board as our premiere retail partner will enable us to make a huge statement for the Marvel brand in the pet category.”
Steven Shweky, President of Fetch…for cool pets! added, “Fetch is approaching licensing from a different direction. Instead of using brands that would typically only appeal to children, Fetch has licensed brands that resonate with the ‘pet parent.’ Marvel is the perfect brand to reflect our approach.”
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