Marvel Teams up with Florida Blue and Wellpoint to Create New Iron Man Comic Book

A city is under attack from evil forces that drain your desire to do anything that’s healthy! You can’t see them, you can’t hear them, but you can feel Habit Hazards stealing your energy, dehydrating you, and keeping you from making healthy eating decisions. In a new comic book developed with Marvel, Florida Blue and WellPoint’s health plans, Agents Dynamo, Fuel and Quench join forces with the Armored Avenger Iron Man to defeat this threat. The story is based on healthy habits.

The Habit Heroes comic shows readers how healthy habits can make a difference. The 20-page comic also includes a special “Habit Heroes Training Guide” insert to help kids learn to incorporate healthy habits into their daily lives.

“At WellPoint, we are focused on helping people get healthy and stay healthy,” said Patrick Blair, chief marketing officer. “The goal of the Habit Heroes Iron Man comic book experience aligns with our commitment to help inspire families to lead healthier lives, and is part of our broader efforts to provide the tools and resources needed to help families achieve this goal.

Marvel, Florida Blue and WellPoint’s health plans worked closely with third-party health and wellness experts to create a comic book that conveys a positive message about healthy lifestyles in an empowering way. The comic will be available in English and Spanish, in both print and digital forms, and will be distributed to children and families at a variety of community events throughout Florida and WellPoint’s health plan service areas in California, Nevada, Colorado, Ohio, Wisconsin, Indiana, Kentucky, Georgia, New Hampshire, Maine, Connecticut, and portions of New York, Virginia and Missouri.

Wishing you Faith, Trust, and Pixie Dust

Sunshine

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