In a unique deal, the visual likeness of Stan Lee, the beloved co-creator of Spider-Man and numerous other Marvel superheroes, is returning to Marvel Studios.
Marvel has signed a 20-year deal with Stan Lee Universe, a venture between Genius Brands International and POW! Entertainment, to license the name and likeness of Lee for use in future feature films and television productions, as well as Disney theme parks, various “experiences” and merchandising.
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Exclusive rights to use Stan Lee’s name, voice, likeness and signature in theme parks, water parks, cruise lines and in-park merchandise were included for Disney Parks, Experiences and Products as part of the deal.
While there is the ability to recreate Lee for the screen, a source told The Hollywood Reporter that “this new deal does not necessarily pave the way for the return of Lee cameos in movies.” Andy Heyward, the chairman and CEO of Genius Brands, has said that “there needed to be a steward of his legacy” after his death. “The audience revered Stan and if it’s done with taste and class, and respectful of who he was, it will be welcomed,” said Heyward to THR. “He is a beloved personality and long after you and I are gone, he will remain the essence of Marvel.”
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Source: ComicBook
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