As excitement continues to mount for the biggest comic book event of the year, Disney Consumer Products (DCP) continues to unveil merchandising programs in support of Marvel’s Secret Wars. Secret Wars is a new storyline where the world of the Marvel Universe and the world of the Ultimate Universe collide, obliterating everything we’ve come to know and forming a new world – Battleworld – featuring new versions of familiar characters.
The Secret Wars licensing program marks the first time that Marvel is supporting a comic book event with its own merchandising program and many key partners are already on board. Mad Engine and Bioworld are developing apparel lines inspired by the newly reformed Marvel Universe, while Funko debuts new collectible figures and Cardinal unveils puzzles. Marvel is also working closely with Diamond Comics to create assortments, displays, and special products including apparel and drinkware designed specifically for comic book stores.
“Secret Wars is an unprecedented comic book event that completely alters the Marvel Universe and we are pulling out all the stops to honor the overwhelming excitement coming from our fans,” said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. “For the first time we are working with our best in class partners to create a robust retail program that encapsulates the storylines from our comic book universe and offers fans new ways to interact with our Super Heroes off the page.”
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