Marvel has recently unveiled their new Spider-Man series, ‘Avenging Spider-Man’, and have come up with a new promotion to roll out. Starting with issues one of the series, each will come with a code to download a digital copy of the issue as well to take with you on the go wherever you go. It’s a pretty cool idea for those who like to read on the go, so it’ll be interesting to see how this plays out. Hit the jump for the press release.
AVENGING SPIDER-MAN #1, 2 & 3—Now With Codes For Free Digital Copy!
As a result of the overwhelming support for the Avenging Spider-Man #1 With Free Digital Code* free digital copy promotion, Marvel is proud to announce that now every issue of Avenging Spider-Man’s action packed first arc, will be polybagged with a code for a FREE digital copy! So when you purchase any print copy of Avenging Spider-Man #1, #2 AND #3 from the blockbuster creative team of Zeb Wells & Joe Madureira, you’ll get a free digital copy of that issue on the Marvel Comics app (for iOS and Android devices) at no extra cost!
“At New York Comic Con we heard from fans and retailers that this was the most exciting digital comics move of the year because of the added value it gives every copy of Avenging Spider-Man,” said David Gabriel, Marvel SVP of Sales. “Based on initial orders of over 100,000 units for the first issue—and the steady increase in orders since we’ve begun promotion on this plan—we knew that including a code for a free digital copy in future issues of Avenging Spider-Man not only excites our retailers, but incentivizes fans to come into stores for one of the year’s hottest new releases. It’s a win-win for everyone with no extra cost to readers and an increased revenue share for retailers.”
This November, no fan can miss the release of Avenging Spider-Man #1, available in stores with free digital copy and on the Marvel Comics app.
What do you guys think of this? Are you excited about it, or is it a waste of resources? Let me know in the comments below!
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