The Disneyland Resort is adding Marvel merchandise to its shelves — the first time that Marvel has appeared at the Anaheim property since Disney bought the comic-book powerhouse late last year.
The merchandise additions come as “Iron Man 2″ is set to open in theaters Friday (today), marking the first major Marvel movie release since the $4.3 billion acquisition was finalized Dec. 31.
For now, Disney is only selling the Marvel merchandise at D Street, a Downtown Disney store that offers edgier Disney products and other brands, including movie and rock-band T-shirts. The Marvel shirts are from the Junk Food label, which specializes in vintage and pop-culture designs. So, the D Street location is a “great place” to feature these kinds of products, said Betsy Sanchez, a Disneyland Resort spokeswoman.
Disneyland officials have yet to determine if Marvel products will be sold elsewhere, including within the theme parks, Sanchez said.