Magicbands tested at Disney World Resort succeeded in boosting spending by guests, parks division Chairman Thomas Staggs said.
The bands serve as admission tickets, hotel room keys and credit cards. They were tested by 1,000 people at Walt Disney World in Florida, Staggs said in an interview at Allen & Co.’s annual conference in Sun Valley, Idaho. Guests spent more on average in part because they had fun with the technology, he said.
Disney plans additional testing of the technology, called MyMagic+, before expanding throughout Disney World by the end of the year. The wristbands help with crowd control, reducing the time guests spend in lines by allowing them to book rides and restaurants in advance. They can also schedule special meet-and-greets.
The wristbands link to a customer database, allowing guests to purchase items in Disney World’s hotels, four theme parks and water parks by waving the devices past a sensor. The radio technology speeds transactions, helping customers make their trips more efficient.
Disney will also use MyMagic+ to offer special promotions and activities that may interest customers.
MyMagic+ builds on Disney’s current Fast Pass program, which allows guests to schedule attractions during one-hour windows, once they are already in the park.
“It allows them to have a prearranged schedule before they start their day so it’s actually an enhanced Fast Pass,” Staggs said. “Fast Pass is getting better.”
I know I can’t wait to get my Magicband. Has anyone had the pleasure of testing it out yet?
Wishing you Faith, Trust, and Pixie Dust
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