Loki Charms Cereal Return for a Limited Time

Loki Charms Cereal Return for a Limited Time

Loki Charms Cereal Return for a Limited Time

General Mills has once more joined forces with Marvel Studios to unveil the Loki Charms cereal box, featuring a refreshed design to coincide with the launch of “Loki” season two. These special-edition collectible boxes draw inspiration from the iconic Marvel Cinematic Universe character portrayed by Tom Hiddleston.

A limited quantity of these Loki Charms boxes will be up for grabs exclusively on Walmart.com, starting at 2:30 p.m. ET on Friday, priced at just $7.96. Lucky Charms is taking you on a nostalgic journey to a time when Loki briefly stepped in as the mascot, filling in for Lucky The Leprechaun.

Related: Meet Loki and OB for a Limited Time at Avengers Campus in California Adventure

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The boxes have an old-fashioned Lucky Charms look, with Loki imitating the mascot’s pose by holding a green rainbow. Marvel fans will enjoy the cool details on the box, like Loki’s helmet, a Time Variance Authority book, and Miss Minutes, the weird character voiced by Tara Strong.


In 2021, Lucky Charms introduced this cereal partnership during the show’s inaugural season, featuring a distinct design. At that time, they released just 3,500 boxes, which were exclusively accessible through a different website.

The next season of “Loki” with six episodes started on Disney+ this Thursday. It’s all about Loki (the one with the L1130 tag) teaming up with Agent Mobius (played by Owen Wilson) to travel through time and save the multiverse.

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Podcasting on Chip and Company Podcast Network. Northeast USA Entertainment and Events media correspondent. Covering Broadway, conventions, film, and television.
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