Let the Memories Begin.

Disney’s newest campaign, Let the Memories Begin, invites fans to post photos on the Disney website that will be projected onto Cinderella Castle at Disney World and It’s a Small World at Disneyland.

Somewhere in my cold little heart, I felt myself get a little bit . . . emotional. Sniffle.

Those commercials get me every time, I’m not going to lie. I mean, those kids. So cute.

Okay, so it’s not a new pavilion in Spain or a fifth gate, but it’s a pretty clever idea. I think families, especially those on their first visit, will get quite a thrill out of seeing their pictures projected on the castle.

For more insight into the new promotion, check out The Disney Blog.

WDW Magic explains how it all works here.

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