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Mark Hamill Becomes LEGO “J.E.D.I.” and Fans Can Call Him for One Day Only
The Force is strong with this promotion. Mark Hamill has officially joined the LEGO Group in a brand-new (and very on-brand) role as J.E.D.I., short for Junior Executive Director of Information. Yes, it is exactly as delightfully nerdy as it sounds, and yes, it comes with a chance for fans to connect with the Jedi Master himself.
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For one day only on April 8, fans can dial 1-877-80-ASK-MARK between 9 AM and 5 PM PT to hear Hamill talk about the latest LEGO Star Wars SMART Play sets. A few lucky callers will even be selected for a live video chat, making this feel less like a hotline and more like a hologram message straight out of the Rebel Alliance playbook.
The new SMART Play system introduces a screen-free twist to building, using sensors, lights, and sound to bring LEGO creations to life. The tech is currently featured in eight new Star Wars sets, blending classic brick-building with interactive storytelling in a way that would make even a droid do a double take.
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Whether you are calling in for a quick message or hoping to land a face-to-face chat with a galaxy legend, this is one Star Wars moment that feels just a little more personal. No hyperdrive required.
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